Project Title: Integrated Design Studio (INDS) - Rebranding SAN Bookshop
Brief: To pick an existing brand/product, and decide to rebrand it, maintain brand awareness, launch Singapore branch or launch new product/service (brand extension).
Description: If there’s a big dream that you really want to achieve, you wouldn’t bother about anything else, not even let anything get in your way. Being different is alright, because others have not achieved the dream (yet)..